Communications planning

Rare recognises that many companies have found that fulfilling strategic planning requirements while implementing publishing programmes is difficult at the best of times. When things get tough, the first aspect to be marginalised is the strategic front end. That's why Rare has separate communications planning and publishing/creative functions to ensure we can invest the time and resource required to fully define the publishing approach that's most appropriate for our clients.

Creative vision
It is this communications planning output that ensures our creative teams can be fully equipped with the strategic knowledge and blueprint they need to formulate the most appropriate publishing solution with the right content, delivered to the right people, at the right time, through the right channel.

Bespoke solutions
To ensure our clients' communications stand out from the crowd, Rare has developed a bespoke communications planning function for the magazine medium underpinned by a unique suite of tailored planning modules and proprietary tools that have been tested over the last decade by our experienced executives and developed in association with the planning departments of our sister ad agencies HHCL/Red Cell and Heresy.

Rare Publishing is part of Chime Communications plc.